FAQ

What is GivingTuesday?
Is the GivingTuesday mission all about charity?
How did GivingTuesday start?
Did GivingTuesday make a difference last year?
Who can participate / partner?
Can organizations get donations through the GivingTuesday website
Does GivingTuesday charge any fees?
GivingTuesday is just one day – what about the rest of the year?

What is GivingTuesday?

Most people know about Black Friday and Cyber Monday … now we have GivingTuesday, November 29, 2016. It is a new global movement for giving and volunteering, taking place each year after Black Friday. The “Opening day of the giving season,” it’s a time where charities, companies and individuals join together and rally for favourite causes. In the same way that retailers take part in Black Friday, the giving community has come together for GivingTuesday. We ask that partners create and commit to a project for GivingTuesday and then help spread the word to their networks.

Is the GivingTuesday mission all about charity?

Yes, GivingTuesday is all about charity! It’s about creating a national movement for giving at the start of the annual holiday season. It celebrates and encourages donations and volunteering activities that support any and all charities and non-profit organizations.

How did GivingTuesday start?

GivingTuesday was started in Canada by a group of organizations including GIV3CanadaHelps.org, and now includes over 4,700 partners. GivingTuesday was originaly started in the US in 2012 by the UN Foundation, the NYC 92Y and several other community organizations.

Did GivingTuesday make a difference last year?

According to data from CanadaHelps, the third annual GivingTuesday increased charitable donations in Canada on top of the previous GivingTuesday’s lift for a total increase of more than 300%. CanadaHelps also also saw a 28% increase in new monthly donors on GivingTuesday 2015. Like last year, charities that actively promoted GivingTuesday saw the greatest lift in donations. And, many Canadians committed to the ongoing work of a charity, with the number of new monthly donations set-up using CanadaHelps increasing 84%.

Several other online giving platforms also announced significant increases including Frontstream, Mobile Giving Foundation Canada and Blackbaud. All of these increases are on top of significant lift in 2013 and 2014. And charitable donations are just one way that people got involved; volunteering and other forms of giving are an important part of the annual event with individuals families, and work colleagues getting behind numerous initiatives such as socks and clothing drives, helping out at local food banks, signing up to donate blood or organs, acts of kindness and much more.

Who can participate / Partner?

Everyone! GivingTuesday is a public movement and we encourage everyone to get involved. To be an official partner, you must be a registered charity or non-profit with a specific GivingTuesday initiative, or a business, school, or community group committing to a project to benefit at least one registered charity or non-profit. Example: Your school is planning a canned food drive and students will be volunteering to help assemble food baskets. Here’s a hint – the more creative, the better. For more ideas, please visit our resources page. Please read our Terms and Conditions for more information.

Families and individuals are encouraged to join the movement by giving and volunteering in whatever ways matter to them, or by getting their favourite charity involved in GivingTuesday. Please read our Terms and Conditions for more information.

Can organizations get donations through the GivingTuesday website?

GivingTuesday is a movement, not a donations processor. However you can search for a charity and donate through CanadaHelps.org, directly on our landing page at GivingTuesday.ca. You can also link directly to GivingTuesday partner charities by clicking on their logo in the partner section. In this way all donations go directly to the charity of your choice. If you would like to find out more about helping to support the GivingTuesday movement please contact us at info@givingtuesday.ca.

Does GivingTuesday charge any fees?

GivingTuesday is a free, open and inclusive movement. There are no fees to become a partner and no hidden charges for participating in GivingTuesday activities. Charitable donations made through GivingTuesday.ca are processed by CanadaHelps.org and are subject to standard CanadaHelps fees which are low, non-commercial rates covering credit card fees and processing.

GivingTuesday is just one day – what about the rest of the year?

GivingTuesday is “the opening day of the giving season”. Giving is a lifelong commitment, and a giving day is a special celebration, a reminder to all of us to think of others and our communities as well as ourselves. The most successful GivingTuesday campaigns in are planned and launched weeks before the actual day, and many last until the end of December. Of course, we also encourage giving back throughout the year, whether through donations, volunteering or in whatever other ways we can. GivingTuesday is more than a moment, it’s a movement.