Dec 2, 2014
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6 super-simple social media campaigns for #GivingTuesday

6 super-simple social media campaigns

Need a simple way to be involved with GivingTuesday? Here are six super-simple ways for your not-for-profit to use their social media presence to celebrate GivingTuesday, 2 December 2014 courtesy our friends at #GivingTuesday Australia.

There’s no escaping the fact that December can be a hectic time for all of us and not everyone has the time or effort to run a full campaign for GivingTuesday. But never fear! Here are six really easy ways to use your social media presence to be participate.

1) Share your supporters’ giving stories

In the lead up to GivingTuesday, ask your supporters to send in a photo or short video about why they give. Give them a simple statement to complete such as “Why I give…” or “I give by…” to make it easy for them to be involved. On the day, post their contributions as a Facebook album or compile a video to showcase why your supporters give back. Alternatively, you could ask them to contribute on the day and share their contributions later in the week.

2) Say thanks and give back

Instead of asking your supporters give, why not “give back” and say thanks to your supporters? Show how much your organization appreciates its volunteers and donors by taking a short video or take some photos of your team with signs saying ‘thank you’ and post it to your Facebook Page or Pinterest albums.

3) Show how giving has made an impact

People love to see how their donations and their support are making a difference. You could use GivingTuesday to share how your organization is making a difference by showing what you’ve been up to or any current projects via social media. Create a video, post photos or even share case studies. This could be a good opportunity to ask for people to continue their giving!

4) Shift the conversation about giving

GivingTuesday isn’t just about financial donations! There are plenty of ways that you can encourage your supporters to give in different ways such as writing letters in to your clients or pledging to donate their time and volunteer. Use a petition website to create a pledge for people to sign and share with their friends.

5) Support giving differently during the holiday season

GivingTuesday will happen right at the start of the holiday season and it’s a great opportunity for people to think about how they give to each other and also give back. If your not-for-profit has a gift catalogue or a usual end-of-year appeal, use GivingTuesday to spread the word and show people can give differently in December.

6) Start something new

Do you have that new campaign or new project that needs a boost? Use GivingTuesday to get your community excited about “what’s next” by launching or giving a sneak peek via your social media accounts. Unique content like this is also a good opportunity to drive your newsletter subscribers or blog readers to your social media accounts.

GivingTuesday social media tips

While you’re on social media, building up to GivingTuesday, don’t forget to get your community involved as much as possible and:
Use the #GivingTuesday hashtag on your social networks (e.g. Facebook, Twitter, Pinterest)

Like GivingTuesday on Facebook and share how you’ll be getting involved

Register your GivingTuesday initiative on the website by signing up as a partner

We’re looking forward to what your organization gets up to for GivingTuesday!

You can find more tips, tools and resources here.


Spread the word about GivingTuesday

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