Mobilizing your GivingTuesday Campaign is Critical

http://givingtuesday.ca/p/1654

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It's easier than you think & not too late.

Why go mobile?

  • Mobile tools have a positive effect on a registrant’s likelihood to “activate”.
  • An effective way to engage and share the love.
  • By adding a mobile platform you can encourage donors to challenge friends to make a donation by Facebook, Twitter, text and email!"
  • Convenient way to collect
  • Impulse capturing device!

Engagement

“Make Investments in Engagement” Meet your donors where they are. Increase engagement with strategy and tactics built for your audience.

#GivingTuesday = Mobile Tuesday

Did You Know: Your mobile audience behaves much differently? Mobile web usage ramps up after work! Your supporters are primarily using smartphones and tablets at home while watching TV, listening to music, reading emails or browsing social networks. The most popular time for mobile web donations is between 8pm – 10pm.

Schedule social media updates on Twitter & Facebook for the early evenings!
Send mobile-optimized emails/e-newsletters after work hours instead of early morning.
Try “push notifications” inside your mobile apps or SMS updates on weekends & evenings.

What did 10,500 nonprofits, charities, and NGOs say were their top 4 goals?

  • Acquire
  • Engage
  • Promote
  • Retain

What the experts say

  • "Almost 1 in 4 registrants in a fundraising campaign will use mobile web, mobile apps (or both) to raise money if the option is availible"
  • “Mobile capacities offer nonprofits an effective way to generate donations while engaging with stakeholders”
  • “Mobile technologies, specifically applications and text messaging functions, are a missed fundraising opportunity for nonprofit organizations”

Facts & Figures

  • 84% of people worldwide claim they “couldn’t go a day” without a mobile phone in hand
  • Did you know that mobile devices are rarely more than 4 feet away from their owners?
  • 83% of Millennials report owning a smartphone

Potential Challenges

  • Lack of knowledge & resources
  • Budget - Average mobile app costs $30,000 or more
  • Rapidly changing environment

What can you do?

  1. Make your sure your existing donation pages are mobile friendly
  2. If you don't already have one, start a mobile strategy for your organization.
  3. Become a GivingTuesday partner and activate the donate button on your profile for a ready-to-use donation page
Spread the word about GivingTuesday

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