By FrontStream Insights
FrontStream has released an exciting new #GivingTuesday Impact Dashboard that gives #GivingTuesday participants the ability to see the immediate impact of their giving across multiple channels and get involved by donating to a good cause, shopping online charity auctions or creating their own campaign.
#GivingTuesday was launched in 2012 and was designed to build a sense of community in rallying around a day that would serve as a charitable alternative to the heavy-hitting holiday shopping days i.e. Black Friday and Cyber Monday. Since its inception, the phenomenon has grown exponentially and has moved beyond the borders of the U.S. to become a global trend.
ONLINE DONATIONS RISE ON THIS SPECIAL DAY OF THE YEAR
FrontStream has been able to track an average 150% increase in the number of donations through their platform year over year and a 171% spike in overall donations in Canada alone. The opportunities that charities have to engage with their donors through this type of movement is unprecedented!
In addition to the boost in charitable giving, the social impact of #GivingTuesday is undeniable.
GIVING TUESDAY’S BIG IMPACT ON SOCIAL & MOBILE SPACES
On average, about 30% of donation traffic comes in from mobile devices like smartphones and tablets. Much of that can be attributed to social activity on Facebook and Twitter which have been huge contributors to the success of #GivingTuesday campaigns. In some cases, social interactions have been responsible for driving upwards of 700% more traffic to donation pages on #GivingTuesday than on an average giving day!
TRACK THE IMPACT LIVE!
On December 1st, we’ll provide metrics on the #GivingTuesday Impact Dashboard that will track how donors are giving on mobile devices and social spaces. Whether in the form of direct donations coming from peer-to-peer fundraising & Giving Day pages, online bids tied to charity auctions, donations from workplace giving campaigns or even volunteer hours logged through various fundraising events, goodness will be flowing in from virtually every direction. Best of all, you can join in!
THREE WAYS TO GET INVOLVED:
- Nonprofits, charities and their supporters can keep an eye on the #GivingTuesday Dashboard to see how donors are giving online throughout the day on December 1st! Supporters and fundraisers can also choose to make a direct donation to any number of campaigns.
- Donors can bid on existing online charitable auctions and nonprofits can setup a charity page in minutes at BiddingForGood.com!
- Fundraisers and nonprofits alike can immediately set up their own #GivingTuesday campaign! In response to the popularity of #GivingTuesday and the growth of other giving days throughout the year, FrontStream has released a new ‘Giving Day’ feature on its popular FirstGivingTM platform. The new Giving Day feature can be easily leveraged by nonprofits to build a page for #GivingTuesday (or any giving day for that matter) and encourage their supporters can to build personal and team fundraising pages to create a true fundraising frenzy! Of course, you can also customize your page(s) with your own images and text to really make it sing.
To get in on the Goodness, go to: http://info.frontstream.com/givingtuesday
Don’t forget to sign up for final #GivingTuesday totals! Enter your email address at the top of the page to be first to receive the final totals.