businesses


How does business get behind GivingTuesday?

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From small local retailers to giant multi-national brands, businesses are getting behind GivingTuesday in Canada and around the world. Check out some examples of great GivingTuesday activities: Sobey’s Sobey’s teamed up with Feed Nova Scotia, offeri...

Campaign Ideas Guide

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Need some ideas to help you plan your GivingTuesday activities? Our new Campaign Ideas Toolkit has examples, suggestions and tactics organized by objective. Check out the toolkit for advice on creating campaigns to: Acquire new donors; Drive increme...

Case Study - Feed Nova Scotia

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  Feed Nova Scotia had phenomenal success on GivingTuesday, far exceeding expectations. Using a matching donation from Sobey’s and a couple of adorable twins to promote the matching idea, they received 20 times more donations compared to a typi...

Case Study - Ipsos Canada

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Staff in Ipsos offices across Canada picked a local organization and organized teams to go and help out on GivingTuesday. In Montreal, employees were put to work at the thrift shop of the Welcome Hall Mission, where all profits are reinvested into p...

Case Study - Guelph Gives

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The GuelphGives movement challenged the Guelph, Ontario community to show that they were Canada's most generous city. On GivingTuesday the people of Guelph raised an astonishing $1.2M, donated more than 2,000 items of clothing, volunteered the equiv...

PayPal Pays It Forward for GivingTuesday

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PayPal joined GivingTuesday as a partner just a few short weeks before the big day. As this was Canada’s first GivingTuesday, the challenge was to create awareness plus celebrate it in a fun and meaningful way. Strategy Jimmy’s Coffee, is a charmin...

Toshiba’s Commitment to Giving Back

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At Toshiba, we understand that as a multi-national corporation we have a responsibility to our planet and the people who inhabit it. Promoting Corporate Social Responsibility (CSR) is a cornerstone of our business. We seek to contribute to the future...

Case Studies 2012

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Check out some of these great case studies from GivingTuesday 2012: Heifer International Discover Unilever Panthera Phoenix House Phoenix House Case Study (pdf) Give Kids the World World Concern Have a story or case study to...