Case Studies


Behind the Scenes with Amanda Burrows, #VanGives

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This post from GivingTuesday.org is part of a new series to profile some of the exceptional leaders driving #GivingTuesday movements in their countries and cities around the world. We hope that this series will inspire prospective leaders, connect an...

Canadians DO GOOD STUFF for GivingTuesday 2017!

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AN AMAZING 5TH YEAR!! November 28th, 2017 we celebrated the 5th annual GivingTuesday, THE global day of giving. We're excited to report another record-breaking year, kick-starting the holiday giving season for Canadians and people around the world....

Campaign Ideas Guide

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Need some ideas to help you plan your GivingTuesday activities? Our new Campaign Ideas Toolkit has examples, suggestions and tactics organized by objective. Check out the toolkit for advice on creating campaigns to: Acquire new donors; Drive increme...

Great Campaigns for GivingTuesday 2017

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Partners are planning some really GOOD STUFF for GivingTuesday. There are creative and inspiring activities happening in communities across the country. Find out what’s happening in your area – have a look below or browse the interactive partner map....

Holy Name of Mary College School supports GivingTuesday

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Holy Name of Mary College School (HNMCS), an independent all-girls’ school in Mississauga, Ontario, is committed to paying it forward. On GivingTuesday in 2016, the students spent more than 1,200 hours in community service. In a single day, they pack...

Giving Back to Dementia Patients for GivingTuesday

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photo by JD Mason The holidays are a joyful time of the year filled with decorative shop windows, lit festive trees, and overall wonder and cheer. We all look forward to the season where we can simply be together with our families. Yet, for thos...

Case study - PriceMetrix Toronto

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We have an active Community Partnership Team and we used GivingTuesday as a platform to promote our mission and the impact that we have made over the past 10 years. For GivingTuesday we had 2 specific objectives: 1) raise $1,000 from employees by D...

GivingTuesday impact - 2016 Highlights!

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ANOTHER RECORD-BREAKING YEAR November 29th, 2016 was GivingTuesday, a global day of giving that began in 2012. We're happy to report that 2016 was another record-breaking year, kick starting the holiday giving season for Canadians across the country...

2016 Highlights - Infographic

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GivingTuesday continues to break records. Once again Canadians answered the call for the biggest ever global day of giving. You can read more about the results here. Check out some highlights:

Great Campaigns for GivingTuesday 2016!

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There are creative and inspiring GivingTuesday activities happening in communities across the country. Find out what’s happening in your area – have a look below or browse the interactive partner map. PayPal: once again for GivingTuesday, PayPal is l...

GivingTuesday: global celebration – grass roots impact!

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Dec. 1, 2015 was GivingTuesday, a global day of giving that began in 2012. With 71 countries involved, endorsements from President Barack Obama, Governor General David Johnston, Margaret Atwood, P.K. Subban, Michael J. Fox and countless other celebr...

How does business get behind GivingTuesday?

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From multi-national brands to small local retailers, businesses are getting behind GivingTuesday in Canada and around the world. Check out these examples of great GivingTuesday activities: Gore Mutual asked their community to choose 6 different chari...

Case Study - Pathways to Education

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Pathways to Education took advantage of GivingTuesday to boost results for a new video they created about their organization. The GivingTuesday audience gave them the opportunity for more awareness. Our primary objective was to increase awareness of...

Case Study - Timeraiser

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Timeraiser held a GivingTuesday event that showcased artwork from the 2014 Timeraiser including a panel discussion on the positive impact of volunteering. The event also raised 100 volunteer hours and connected 10 nonprofits with skilled volunteers...

Case Study - The University of British Columbia

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The University of British Columbia (UBC) launched GivingTuesday and supported the global movement with a campaign to recognize the support and impact of all kinds of donors. The UBC campaign reached their community, brought in new donors and raised...

Case Study - Charity Village

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Read about how CharityVillage used GivingTuesday to show their love for the sector and to give back to the causes near and dear to their own hearts. They engaged their entire staff of “Villagers” as well as their families, friends and the broader co...

Case Study - Feed Nova Scotia

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  Feed Nova Scotia had phenomenal success on GivingTuesday, far exceeding expectations. Using a matching donation from Sobey’s and a couple of adorable twins to promote the matching idea, they received 20 times more donations compared to a typi...

Case Study - Ipsos Canada

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Staff in Ipsos offices across Canada picked a local organization and organized teams to go and help out on GivingTuesday. In Montreal, employees were put to work at the thrift shop of the Welcome Hall Mission, where all profits are reinvested into p...

Case Study - Boston Terrier Rescue Canada

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Boston Terrier Rescue Canada celebrated GivingTuesday with the official launch of a month-long “Giving Tree Campaign” and promoted it using social media and blog posts. They received well over half of their December goal on GivingTuesday, and by the...

Case Study - Dans La Rue

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Dans La Rue organized "The 500 Socks Challenge" for GivingTuesday 2014. Using a video featuring celebrity “Bob le Chef”, a dedicated web page (www.500bas.com) and great traction on social media (Twitter, Facebook and YouTube), they exceeded their ob...

Case Study - Carleton University

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Carleton University had their best ever GivingTuesday results in 2014, using an integrated marketing approach including email, social media, a Thunderclap, telephone calls and on-campus events. Organizers announced they had met their fundraising goa...

Case Study - Guelph Gives

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The GuelphGives movement challenged the Guelph, Ontario community to show that they were Canada's most generous city. On GivingTuesday the people of Guelph raised an astonishing $1.2M, donated more than 2,000 items of clothing, volunteered the equiv...

Case Study - The Victoria Foundation

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The Victoria Foundation used an #UNselfie contest on Facebook to get people talking about how they give for GivingTuesday. The many stories of giving this generated and the endorsement of the Mayor of Victoria who officially declared December 2nd 201...