Case Studies


Campaign Ideas Guide

Get all our toolkits

Need some ideas to help you plan your GivingTuesday activities? Our new Campaign Ideas Toolkit has examples, suggestions and tactics organized by objective. Check out the toolkit for advice on creating campaigns to: Acquire new donors; Drive increme...

2016 Highlights - Infographic

Get all our toolkits

GivingTuesday continues to break records. Once again Canadians answered the call for the biggest ever global day of giving. You can read more about the results here. Check out some highlights:

Giving Back to Dementia Patients for GivingTuesday

Get all our toolkits

photo by JD Mason The holidays are a joyful time of the year filled with decorative shop windows, lit festive trees, and overall wonder and cheer. We all look forward to the season where we can simply be together with our families. Yet, for thos...

Case study - PriceMetrix Toronto

Get all our toolkits

We have an active Community Partnership Team and we used GivingTuesday as a platform to promote our mission and the impact that we have made over the past 10 years. For GivingTuesday we had 2 specific objectives: 1) raise $1,000 from employees by D...

How does business get behind GivingTuesday?

Get all our toolkits

From small local retailers to giant multi-national brands, businesses are getting behind GivingTuesday in Canada and around the world. Check out some examples of great GivingTuesday activities: Sobey’s Sobey’s teamed up with Feed Nova Scotia, offeri...

Case Study - Pathways to Education

Get all our toolkits

Pathways to Education took advantage of GivingTuesday to boost results for a new video they created about their organization. The GivingTuesday audience gave them the opportunity for more awareness. Our primary objective was to increase awareness of...

Case Study - Timeraiser

Get all our toolkits

Timeraiser held a GivingTuesday event that showcased artwork from the 2014 Timeraiser including a panel discussion on the positive impact of volunteering. The event also raised 100 volunteer hours and connected 10 nonprofits with skilled volunteers...

Case Study - The University of British Columbia

Get all our toolkits

The University of British Columbia (UBC) launched GivingTuesday and supported the global movement with a campaign to recognize the support and impact of all kinds of donors. The UBC campaign reached their community, brought in new donors and raised...

Case Study - Charity Village

Get all our toolkits

Read about how CharityVillage used GivingTuesday to show their love for the sector and to give back to the causes near and dear to their own hearts. They engaged their entire staff of “Villagers” as well as their families, friends and the broader co...

Case Study - Feed Nova Scotia

Get all our toolkits

  Feed Nova Scotia had phenomenal success on GivingTuesday, far exceeding expectations. Using a matching donation from Sobey’s and a couple of adorable twins to promote the matching idea, they received 20 times more donations compared to a typi...

Case Study - Ipsos Canada

Get all our toolkits

Staff in Ipsos offices across Canada picked a local organization and organized teams to go and help out on GivingTuesday. In Montreal, employees were put to work at the thrift shop of the Welcome Hall Mission, where all profits are reinvested into p...

Case Study - Boston Terrier Rescue Canada

Get all our toolkits

Boston Terrier Rescue Canada celebrated GivingTuesday with the official launch of a month-long “Giving Tree Campaign” and promoted it using social media and blog posts. They received well over half of their December goal on GivingTuesday, and by the...

Case Study - Dans La Rue

Get all our toolkits

Dans La Rue organized "The 500 Socks Challenge" for GivingTuesday 2014. Using a video featuring celebrity “Bob le Chef”, a dedicated web page (www.500bas.com) and great traction on social media (Twitter, Facebook and YouTube), they exceeded their ob...

Case Study - Carleton University

Get all our toolkits

Carleton University had their best ever GivingTuesday results in 2014, using an integrated marketing approach including email, social media, a Thunderclap, telephone calls and on-campus events. Organizers announced they had met their fundraising goa...

Case Study - Guelph Gives

Get all our toolkits

The GuelphGives movement challenged the Guelph, Ontario community to show that they were Canada's most generous city. On GivingTuesday the people of Guelph raised an astonishing $1.2M, donated more than 2,000 items of clothing, volunteered the equiv...

Case Study - The Victoria Foundation

Get all our toolkits

The Victoria Foundation used an #UNselfie contest on Facebook to get people talking about how they give for GivingTuesday. The many stories of giving this generated and the endorsement of the Mayor of Victoria who officially declared December 2nd 201...

Case Study - Canadian Blood Services

Get all our toolkits

Canadian Blood Services took advantage of celebrity ambassadors, PR and matching gifts to mobilize donations on GivingTuesday. The campaign was a financial success and saw them trending on Twitter. Our GivingTuesday experience was very positive and...

Case Study - Ten Oaks Project

The Ten Oaks Project leveraged matching gifts to increase their GivingTuesday fundraising results by 25% in 2014. There were 5 key reasons for our participation in GivingTuesday: 1. Piggyback on #GivingTuesdayCA media 2. Move up giving earlier in th...

Case Study - Toronto Humane Society

Get all our toolkits

The Toronto Humane Society used video, social media and e-blasts to promote their GivingTuesday partner donation page. We started promoting our fundraising campaign on social media in the week leading up to GivingTuesday. We also sent out two Giving...

What’s Happening For GivingTuesday 2014

There are special GivingTuesday activities happening at the National level as well as in communities across the country. Find out what’s happening in your location for GivingTuesday! NATIONAL Mobile Giving Foundation Canada is once again offering fee...

GivingTuesday Case Study - #UofGgives

Get all our toolkits

by Brittney Dudar, Alumni Advancement Manager, Parents & Telefundraising, University of Guelph We were so excited at the University of Guelph to hear about GivingTuesday’s Canadian debut! As an institution that has been deemed the “world’s most c...

PayPal Pays It Forward for GivingTuesday

Get all our toolkits

PayPal joined GivingTuesday as a partner just a few short weeks before the big day. As this was Canada’s first GivingTuesday, the challenge was to create awareness plus celebrate it in a fun and meaningful way. Strategy Jimmy’s Coffee, is a charmin...