United Way Central and South Okanagan/Similkameen

http://www.unitedwaycso.com


In conjunction with the Giving Tuesday Okanagan civic movement and the United Way CSO’s 65th anniversary, we are launching a text-to-give campaign. Below are some of the details:

 Overview

  1. The United Way Give it Up 4 Kids campaign will raise funds and awareness for programs and initiatives that support kids in reaching their full potential (All that Kids Can be)
  2. Recipient programs support kids from early childhood through high school completion in the North, Central and South Okanagan Similkameen communities
  3. Campaign will run from Nov 16 –Dec 13, 2015 but text to give donations will be accepted until Dec 31, 2015

Key messaging:

We’re challenging Okanagan families to make a sacrifice and give  up some of their daily indulgences to support kids in their community. What would you give up for kids?

 Campaign Details:
>Call to Action: TEXT giveitup4kids to 20222
>Donation Amounts: $5, $10, $20, $25 (Mobile Giving Foundation of Canada issues tax receipts and administers this program for us)
>MGFCCampaign landing page: www.giveitup4kids.com
>The Facebook Challenge: Share what you gave up by posting your “un-selfie”and challenge your friends and colleagues to #giveitup4kids and tag your United Way region accordingly (@unitedwaycso or @unitedwaynocs):
Social media links:
United Way of the Central and South Okanagan/Similkameen: www.facebook.com/unitedwaycso
United Way North Okanagan Columbia Shuswap: www.facebook.com/nocs

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