Case Study - Canadian Blood Services

http://givingtuesday.ca/p/2035

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Canadian Blood Services took advantage of celebrity ambassadors, PR and matching gifts to mobilize donations on GivingTuesday. The campaign was a financial success and saw them trending on Twitter.

Our GivingTuesday experience was very positive and the results achieved were beyond our expectations. We feel our efforts were a great success, given our focus on financial donations deviated from the usual “ask” by Canadian Blood Services (ie. Blood donation).

Check out the case study to see how they used multiple channels including PR and social media to raise $36,000 on GivingTuesday.

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