Case Study - Carleton University

http://givingtuesday.ca/p/2119

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Carleton University had their best ever GivingTuesday results in 2014, using an integrated marketing approach including email, social media, a Thunderclap, telephone calls and on-campus events. Organizers announced they had met their fundraising goal by 11am on GivingTuesday and by the end of the day raised $96,000.

It is immeasurable to quantify how much fun it was to do this. Our donors also appreciated the phone calls!

Check out the case study for more about the Carleton University GivingTuesday campaign.

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