Case Study - Ten Oaks Project

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The Ten Oaks Project leveraged matching gifts to increase their GivingTuesday fundraising results by 25% in 2014.

There were 5 key reasons for our participation in GivingTuesday:
1. Piggyback on #GivingTuesdayCA media
2. Move up giving earlier in the holiday season
3. Leverage matching gift to raise more
4. Attract and acquire new donors
5. Raise more money in December, but keep giving flat overall

Check out the case study to learn more about their campaign.

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