There are many effective ways to attract and engage your audience to raise awareness for your GivingTuesday campaign.

‍Use Social Media to Reach Your Audience
Social media offers multiple platforms for you to share your story and connect with potential donors. Pick one or two platforms you feel comfortable with and use these as a portal to share information about your GivingTuesday campaign.

Some of the benefits of managing a social media account include:

• The ability to have direct conversations with your audience, peers, and community
• A platform to share news updates and announcements
• Including hashtags in your posts allows you to track and lead to greater engagement
• The chance to personalize your story, sharing real-life updates that resonate with potential donors. View an example

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‍Create a LinkedIn page
LinkedIn is the best platform to connect with a large network of professionals who might support your cause. You can share updates, success stories, and upcoming events, making it easier to engage with donors, volunteers, and partners. A LinkedIn page also helps build trust, as people can see your organization's work and impact.  View an example‍

‍Create a Facebook group
Facebook groups allow members to interact with each other, fostering a sense of community and support. They provide a space where people who care about your cause can come together, share ideas, and stay updated on your activities. You can join the GivingTuesday FB group here.  

For more information on how to use social media to benefit your GivingTuesday campaign, download our Social Media Toolkit.

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If you are a registered charity, CanadaHelps offers profile pages and GivingTuesday branded Custom Donation Forms. 

Registering with CanadaHelps offers significant benefits for charities. It provides a secure and easy platform for online donations, increasing accessibility for supporters. Registered charities can use various fundraising tools, including GivingTuesday branded custom donation forms, example here, and the platform connects charities with a broad network of potential donors, helping to boost visibility and reach. Find out more and register here

CanadaHelps created this Ultimate End-of-Year Campaign Guide for charities, a guide to maximizing end-of-year giving, tailored specifically for the Canadian market in the form of an eBook. It’s a practical resource designed to help you craft effective strategies and understand donor behaviour at this pivotal time, so you can reach your goals.

Start an email newsletter

Sending out Email newsletters is a great way to keep people updated about your GivingTueday campaign. This strategy is not only simple to activate, but it also enables you to communicate directly with those who have shown interest in your campaign. View an example

We are confident that with these tools and resources, you will continue to inspire and mobilize your communities in the spirit of GivingTuesday. Please feel free to reach out to us with any questions or for further assistance. We are here to help at info@givingtuesday.ca.

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