Dans La Rue organized "The 500 Socks Challenge" for GivingTuesday 2014. Using a video featuring celebrity “Bob le Chef”, a dedicated web page (www.500bas.com) and great traction on social media (Twitter, Facebook and YouTube), they exceeded their objective at the end of day 2, reaching the equivalent of 650 pairs of socks for at risk youth.
We were very happy with the success of the campaign and will participate again for GivingTuesday. For 2015 we plan to organize our activity a little earlier and set a higher goal.
Nadjib Salah
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