Media Kit


#GivingTuesdayNow May 5, 2020 - FAQ


What is GivingTuesdayNow?

#GivingTuesdayNow is a global day of giving and unity, set to take place on May 5, 2020 as an emergency response to the unprecedented need caused by COVID-19. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and charities around the world. It’s a day when we can all come together and give back in all ways, no matter who or where we are.


Why did GivingTuesday move to May?

In just a few short months, COVID-19 has grown into a global pandemic. Across Canada and around the world, healthcare systems are overwhelmed and millions of vulnerable people need support as social distancing and the economic impact take their toll. The goal is to rally the world to drive a massive, collective spike of generosity and giving of all kinds to help address this unprecedented need.


Does this replace GivingTuesday in December?

Nope!  GivingTuesdayNow is a specific emergency event in response to COVID-19. It doesn't change our plans for our usual GivingTuesday event that will happen on December 1st, 2020.


Who is organizing this?

  • GivingTuesdayNow is organized by GivingTuesday, in partnership with its global network of leaders, partners, communities and generous individuals.
  • GivingTuesday in Canada is organized by CanadaHelps, GIV3 and a collaboration of other Canadian sector leaders.


What is GivingTuesday?

  • GivingTuesday is a global generosity movement that unleashes the power of people and organizations to transform their communities and their world.
  • GivingTuesday’s global network collaborates year-round to inspire generosity around the world, with a common mission to build a world where generosity is part of everyday life.
  • GivingTuesday takes place each year after BlackFriday and Cyber Monday. This year, exceptionally, there are two GivingTuesdays, May 5 and December 1, 2020


Who can participate? 

  • Everyone! Literally. GivingTuesday has been built by a broad coalition of partners, including individuals, families, nonprofits, schools, religious organizations, small businesses, brands and corporations. We anticipate there will be people and organizations planning and participating in GivingTuesdayNow activities in every country in the world.


How can I participate in #GivingTuesdayNow?

  • Participating in #GivingTuesdayNow is about joining a global movement for generosity in this unprecedented time of need, and there are so many ways to do that. Whether you give your voice, goods, your time, or your money, being generous is a way to fight for the causes you care about and help people in need.

You can:

  • Give to your favourite cause or a fundraiser to help those in need.
  • Discover a local fundraiser, community drive or coordinated event to join others in your area -- they need your help.
  • Share kindness with your neighbours.
  • Show gratitude to healthcare workers, service providers, and other essential workers you rely on.
  • Use social media to spread the word!
  • Talk about giving and generosity using the hashtag #GivingTuesdayNow
  • Share our Facebook posts
  • Follow us on Twitter and use the #GivingTuesdayNow hashtag
  • Instagram
  • Follow us on TikTok— GivingTuesday
  • Snapchat — add/GivingTuesday
  • Share our social media channels in your organizational and personal social networks
  • Announce your participation in #GivingTuesdayNow to your networks and email lists
  • Visit our website for more ideas and ways you can get involved. 


What does it cost? Are there fees? 

There are no costs or fees to participating in #GivingTuesdayNow. GivingTuesday is a free and open movement to unleash generosity in response to the unprecedented need caused by COVID-19. All of our resources are available for free through our website.

  • If your charity is using a digital fundraising platform, there may be costs associated with the tool you choose to use – check with your providers.
  • If you are an individual who wants to give back, there are many ways to do so. #GivingTuesdayNow is about giving of all types -- if you can show generosity and share kindness, you have something to give! LINK


I want to give back, help my neighbours and volunteer, but how can I do that safely?

  • #GivingTuesdayNow is focused on ways to give back and bring communities together safely. We encourage individuals and organizations to adhere to public health guidelines and physical distancing to help reduce the spread of the virus and flatten the curve.
  • There are many ways people can give back and communities can organize while still staying safe. We’ve been sharing some of these ideas in our daily text message campaign (check out the archive here) and check out our Ideas page for more inspiration.
  • For more ideas, sign up for GivingTuesday Daily Generosity alerts to get ideas and inspiration each day for ways to show kindness and give back while staying safe.


My organization typically participates in GivingTuesday later in the year, do I have to do both?

  • We recognize that the needs and responses in every community are unique, and every place is in a different stage of the COVID-19 crisis, so we want to emphasize that no one has to participate in this emergency day if it does not feel appropriate to your local needs.


Is GivingTuesday raising money or collecting funds on #GivingTuesdayNow?

  • No, GivingTuesday is organizing this event in partnership with our global network of nonprofits, communities, leaders, businesses and funders, and individuals who want to give back. Individual organizations may host fundraising drives in conjunction with #GivingTuesdayNow, but funds raised are collected by the individual organizations.
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