Alora Boutique

Alora, a Calgary-based jewelry brand, is launching a holiday collection in support of The Mustard Seed titled “Give Hope”. Alora focuses on handcrafting symbolic jewelry that inspires women to love themselves and gives back to the community. Ten dollars from the sale of each piece in the “Give Hope” collection will be donated to The Mustard Seed.

When someone buys a piece from the “Give Hope” collection, they are encouraged to give the piece and message to someone in their life who needs it.

In addition to fundraising efforts, on December 9, Alora will host a free jewelry making workshop with female guests and residents at The Mustard Seed. The ultimate goal of the campaign is to create a stronger Calgary community by giving back and tackling the root causes of poverty.

The pieces can be purchased from November 1 to December 15 at This holiday, the “Give Hope” movement is aimed at encouraging us to be loving, kind and to pay it forward to those who are less fortunate than us.

Alora and The Mustard Seed encourage supporters to share the story of who they gave the piece of jewelry to and why using #GiveHopeYYC on Facebook, Twitter and Instagram. Their posts can then be shared on Alora and The Mustard Seed’s social media platforms.


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