Feed Nova Scotia had phenomenal success on GivingTuesday, far exceeding expectations. Using a matching donation from Sobey’s and a couple of adorable twins to promote the matching idea, they received 20 times more donations compared to a typical day in December, raising a total of more than $100,000 on GivingTuesday.

It was an exciting day in our office watching the donations come in, but the impact was felt most by those we support… And that was our ultimate goal—to enable families to come together for a meal and feel comfort and hope. We can’t thank our community enough for making that happen. We look forward to  next Giving Tuesday!

Check out the case study.

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