October 7, 1pm ET - It costs less to retain an existing donor than it does to acquire a new one. Cindy Younan from CanadaHelps shares strategies for converting your GivingTuesday donors into loyal followers and supporters. Ciindy discusses the key drivers of donor loyalty and how to retain your donors through the use of an effective email and social media communications strategy. We also take a look at some of the creative ways charities engaged and inspired supporters during last year's GivingTuesday .

Watch it here or check out the event on Google Hangouts.

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