Case Study - The University of British Columbia

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The University of British Columbia (UBC) launched GivingTuesday and supported the global movement with a campaign to recognize the support and impact of all kinds of donors. The UBC campaign reached their community, brought in new donors and raised...

Case Study - Carleton University

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Carleton University had their best ever GivingTuesday results in 2014, using an integrated marketing approach including email, social media, a Thunderclap, telephone calls and on-campus events. Organizers announced they had met their fundraising goa...

GivingTuesday Case Study - #UofGgives

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by Brittney Dudar, Alumni Advancement Manager, Parents & Telefundraising, University of Guelph We were so excited at the University of Guelph to hear about GivingTuesday’s Canadian debut! As an institution that has been deemed the “world’s most c...