Case Studies


Case Study - Indspire

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    We spoke to Indspire, a national Indigenous registered charity that invests in the education of First Nations, Inuit and Métis people for the long term benefit of them, their families and communities, and Canada, about the success of t...

Home Depot Canada is Tackling Youth Homelessness

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The Orange Door Project is The Home Depot Canada Foundation’s response to one of the most urgent social issues facing Canadians today – youth homelessness. From Dec 3-22, customers can donate $2 at the checkout in their local store or on OrangeDoor...

Millions of Canadians DO GOOD STUFF for GivingTuesday 2018

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November 27th was no ordinary day. From coast-to-coast-to-coast, millions of Canadians rallied together to donate, fundraise, volunteer and other good stuff, in celebration of #GivingTuesdayCa. DONATIONS CONTINUE TO GROW Once again, GivingTuesday sa...

Great events: GivingTuesday 2018!

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GivingTuesday partners have some really GOOD STUFF in the works this year. Check out the interactive partner map to see what's happening in your area. Here are just a few of the creative and inspiring activities taking place across the country. Shelt...

Over 6 million Canadians DO GOOD STUFF for GivingTuesday

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An estimated 6.2 million people in Canada did something to support their favourite cause for GivingTuesday in 2016. Whether donating money or volunteering valuable time and talent, participation continues to gain momentum. According to a survey carri...

Giving Back to Dementia Patients for GivingTuesday

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photo by JD Mason The holidays are a joyful time of the year filled with decorative shop windows, lit festive trees, and overall wonder and cheer. We all look forward to the season where we can simply be together with our families. Yet, for those...

Case study - PriceMetrix Toronto

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We have an active Community Partnership Team and we used GivingTuesday as a platform to promote our mission and the impact that we have made over the past 10 years. For GivingTuesday we had 2 specific objectives: 1) raise $1,000 from employees by D...

2016 Highlights - Infographic

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GivingTuesday continues to break records. Once again Canadians answered the call for the biggest ever global day of giving. You can read more about the results here. Check out some highlights:

How does business get behind GivingTuesday?

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From multi-national brands to small local retailers, businesses are getting behind GivingTuesday in Canada and around the world. Check out these examples of great GivingTuesday activities: Gore Mutual this year is asking their community to nominate t...

Case Study - Pathways to Education

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Pathways to Education took advantage of GivingTuesday to boost results for a new video they created about their organization. The GivingTuesday audience gave them the opportunity for more awareness. Our primary objective was to increase awareness of...

Campaign Ideas Guide

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Need some ideas to help you plan your GivingTuesday activities? Our new Campaign Ideas Toolkit has examples, suggestions and tactics organized by objective. Check out the toolkit for advice on creating campaigns to: Acquire new donors; Drive increme...

Case Study - Timeraiser

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Timeraiser held a GivingTuesday event that showcased artwork from the 2014 Timeraiser including a panel discussion on the positive impact of volunteering. The event also raised 100 volunteer hours and connected 10 nonprofits with skilled volunteers...

Case Study - The University of British Columbia

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The University of British Columbia (UBC) launched GivingTuesday and supported the global movement with a campaign to recognize the support and impact of all kinds of donors. The UBC campaign reached their community, brought in new donors and raised...

Case Study - Charity Village

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Read about how CharityVillage used GivingTuesday to show their love for the sector and to give back to the causes near and dear to their own hearts. They engaged their entire staff of “Villagers” as well as their families, friends and the broader co...

Case Study - Feed Nova Scotia

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  Feed Nova Scotia had phenomenal success on GivingTuesday, far exceeding expectations. Using a matching donation from Sobey’s and a couple of adorable twins to promote the matching idea, they received 20 times more donations compared to a typi...

Case Study - Ipsos Canada

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Staff in Ipsos offices across Canada picked a local organization and organized teams to go and help out on GivingTuesday. In Montreal, employees were put to work at the thrift shop of the Welcome Hall Mission, where all profits are reinvested into p...

Case Study - Boston Terrier Rescue Canada

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Boston Terrier Rescue Canada celebrated GivingTuesday with the official launch of a month-long “Giving Tree Campaign” and promoted it using social media and blog posts. They received well over half of their December goal on GivingTuesday, and by the...